Interim Director Appointed

Rutherford County Tourism Development Authority (RCTDA) appointed RCTDA board member Don Cason as interim director. Cason recently moved to Rutherford County from Jefferson County, Tenn., in July 2014.

Cason's experience spans decades in the tourism, economic development and hospitality industries. Prior to moving to Chimney Rock Village, Cason spent eight years as the president and CEO of Jefferson County Chamber of Commerce. In this capacity, Cason led and developed a countywide strategic action plan, "Building a Better Future," and two county economic development capital funding campaigns of $2.5 million in 2008 and $2.75 million in 2013. The 2008 campaign resulted in 1,001 jobs, $20 million in direct and indirect payroll, and $3.75 million in retail spending. For tourism specifically, the plan produced a total direct and indirect impact of more than $2 million.

Upon Cason's departure in 2014, Jefferson County, Mayor Alan Palmieri said Cason was "one of the finest men I have ever known. Don has worked tirelessly to unify a diverse community and has a great many accomplishments for his efforts. Every action on Don's part has been made with the best interest of the community at heart."

In addition to his extensive economic development experience, Cason and his wife, Kim, have owned and operated three different inns including their current property, The Esmeralda Inn in Chimney Rock Village, giving him first-hand knowledge of the hospitality industry.

Cason joined the RCTDA board in 2015 and has enjoyed being a part of the tourism development process for Rutherford County. He is ready to have a greater role in that process as interim director.

"I am truly honored and blessed to have this opportunity to serve the TDA and community as interim director," said Cason. "Rutherford County is poised to have huge opportunities for growth in the future. I am looking forward to serving Rutherford County as we work together to develop a unified vision for Tourism in the future."

The RCTDA board unanimously approved to make Cason the interim director at its February 25 board meeting. Richard Lundy, RCTDA board chair, is pleased with the appointment and optimistic about RCTDA's future.

"Don has the experience, expertise and passion to unify Rutherford County and positively impact our tourism industry," said Lundy. "I look forward to working with him in this capacity and have much appreciation and respect for his contributions to the board thus far."

RCTDA will continue its search for a permanent executive director. Cason will have the opportunity to apply for the permanent position.